Musical reinvention is certainly nothing new within the industry.
However having the opportunity to see homegrown musicians change and shape their own destinies over the years brings out a pride in me that I cherish, and so it goes with Flo...
My first encounters of Flo was when she was fronting an indie-synth-pop band in the midst of the heady MySpace era (two mentions of MySpace in a week? I must be feeling nostalgic...), and even dedicated column inches to her when she became 'just another' bedroom musician, but more than just changing her sound over the intervening years, Flo is now releasing her own take on laid-back neo-soul music that carries a sobering sense of maturity.
This first release from True Unity Records follows the path laid out with her hip-hop inspired 2014 Mixtape, the 90’s evoking boom-bap beat is the musical playground for the gentle reflection delivered through the lyrics, lyrics that speak loud and clear of self-worth, trust and growth, the quiet-storm of Flo's vocals drift dreamily across the track and weaves itself wistfully with a tasteful Minnie Riperton sample.
And Flo's involvement with True Unity Records marks them out as a new label to watch, as hot on the heels of the solo single comes this collaborative track with Dotz and Max Runham, fixing to raise funds and awareness for the plight of homelessness in the UK.
Out now via True Unity Records